In the land of direct-to-consumer sales, customization is king and has been for some time now. When it comes to the technology that businesses rely on every day, however, customization tends to be the exception, not the rule.
This might have been acceptable once, but not anymore—especially when it comes to global logistics. As shippers’ networks expand and their needs become more complex, their tools must allow them to establish corporate governance at the global level, while still retaining local flexibility. If their solution isn’t tailored to their specific business needs, achieving this delicate balance of control and flexibility will be almost impossible.
Global growth shouldn’t detract from local excellence, and vice versa. To fuel their clients’ success, logistics providers must work closely with them to customize their solutions to suit their local needs—without losing sight of the big picture.
Off the shelf, off the mark
Sometimes, an off-the-shelf solution is all a company needs. A small retail operation, for example, probably doesn’t need bespoke accounting software when there are reliable options available.
But for shippers handling thousands or even millions of dollars worth of freight weekly, an off-the-shelf logistics solution simply won’t cut it. Not only will these solutions likely lack some of the features a shipper needs, but they’re unlikely to offer the kind of customization necessary to account for the nuances of regional markets, such as local tax and regulatory requirements.
This can leave local teams struggling to use the solution effectively—forced to resort to manual data entry and inefficient workarounds just to get their work done. As a result, productivity plummets, taking morale with it. And if the system is unable to accurately capture all the data that passes through a regional facility, this can create barriers to visibility for leaders at the corporate level, making it harder to forecast regional activity and spend and creating blind spots that threaten the bottom line.
Customization matters now more than ever
With the landscape of global shipping evolving as rapidly as it is today, shippers need to ensure that their logistics solution is not only tailored to their current needs but flexible in the face of changes both big and small. If it’s not, it may quickly become a hindrance rather than a help.
Take what’s going on with Brexit in the United Kingdom (UK). The UK is scheduled to leave the European Union (EU) at the end of January 2020, and if that happens, taxes and customs duties will change. Shippers can navigate this kind of change effectively by choosing a logistics provider that will work closely with them to customize their processes and help them remain agile. And when shipper’s tools are properly calibrated to reflect their specific business needs, it’s also easier for them to forecast the impact of a change like Brexit, ensuring they’re prepared for any eventuality.
Innovation and customization—the perfect partnership
At CTSI-Global, we’ve spent more than 60 years innovating to ensure our logistics solutions are best in class, and we’ll continue innovating for every client that partners with us. That means our solutions never come off the shelf—they’re carefully tailored to fit each company’s unique business needs.
With company-owned-and-operated facilities all around the world, we’ve developed rich expertise in regional markets. We know how important it is to account for regional requirements, and we make sure that every local tax, regulation, and more is accounted for—and made easy to handle.
Have it your way. For a customized solution, contact CTSI-Global today.